• The PhD VC

    ShahinSome VCs scout out the best mobile apps. Shahin Farshchi tends to contemplate, well, harder stuff.

    “I stay away from the rent-your couch or parking space [startups],” says Farshchi, who joined Lux Capital as a principal in 2006 and was made a partner last month. “I have a semiconductor background, so I spend time looking at technology in the hardware space, from materials that enable higher-performance electronics, to devices like transistors and memories, to systems and software to run on those systems.”

    Given his education – including a PhD in electrical engineering from UCLA – it’s no wonder. I recently caught up with Farshchi over an egg-white brunch at the Creamery in Palo Alto, Ca. There, we talked about his new job and how he plans to put his stamp on the industry.

    First, let’s get readers up to speed on Lux Capital. Give us the broad brushstrokes.

    Sure, we’ve been around for 14 years, and we’ve invested in more than 35 companies over three funds, including a $250 million fund we closed last year. Until recently, we focused on cutting checks in the millions [of dollars] as the Series A or B lead; over the last 12 months, we’ve also been experimenting with a seed-stage strategy to monitor companies closely and bring value to them [as a front-seat passenger], with the goal of converting those seed positions into Series A positions.

    Our biggest check would be in the higher single digits, but we set aside $10 million to $15 million per company; we want to maintain double digital ownership of [any] billion dollar outcome.

    You focus largely on chips, which aren’t really being built in the U.S. anymore. So what’s happening here that’s interesting to you?

    It’s true that a lot of core technology is moving to Asia. A lot of fabless semiconductor companies, Qualcomm, Broadcom – all their manufacturing is taking place in Asia, and a lot of bleeding edge technology companies in semiconductors are Asian companies.

    But there’s still a lot of innovation that needs to be done, and you’d be surprised by how much is happening here. One of my companies, Molecular Imprints, [an Austin, Tx.-based company] which makes a next-generation semiconductor manufacturing technology [called nanoimprint lithography], sold to Canon earlier this year.

    How do these next-generation technologies get around or reduce the considerable expense — which is something like $100 million, right? — involved in designing a new chip?

    I just invested in a stealth company that’s playing into this challenge — the $100 million upfront cost associated with building a new chip. If you’re a semiconductor company making a chip, it has to go into every single one of these smartphones [that we all use]. Otherwise, you aren’t going to make money. But not all products have the same requirements, so you wind up making a chip that’s okay for most of the devices out there but not optimized for anything [specific].

    This stealth company is introducing software programmable silicon, where you can configure that portion that you need, so the chips become far less like Sunday papers of yore, where you threw out a lot of sections, and more like iPads, where you’re actually viewing and getting what you want.

    This technology doesn’t already exist today?

    It does, with field programmable data arrays. But they come at a huge expense in terms of area and power and make no sense unless you’re making a $10,000 chip that will go into a Cisco switch. But this [startup’s] technology is making it accessible for [a broader array of technologies].

    It’s also much cheaper. Right now, it costs orders of magnitude more in terms of price and power and performance to make something programmable instead of hard-baking it, so it makes better sense to make things redundant versus having things programmable. But this technology makes things programmable without the huge cost and performance penalties.

    Lux was founded in New York and only opened an office here a year or so ago, but it seems like the firm is succeeding in raising its profile on the West Coast. What’s that process been like?

    For years, I was working out of my car and basically borrowing office space. We had a $100 million fund, so the economics didn’t support [a second office]. I basically spent all my time walking up and down the halls of Stanford, Caltech, UC Berkeley, UCLA. My first deals were all university spin-outs. Now, we have an office and we’ve become more broadly founder focused. That’s maybe why you’re hearing more about us.

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